https://tomasgianellioryan.com Tomás Gianelli O'Ryan Wed, 18 Mar 2026 09:53:24 +0000 https://tomasgianellioryan.com en https://tomasgianellioryan.com/Current-93 Mon, 31 Oct 2022 20:48:58 +0000 Tomás Gianelli O'Ryan https://tomasgianellioryan.com/Current-93 <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/9333a34edff6fb66bf7198582cbb4f1479c8e73773a5a2df768b505d335d5d7f/c1.jpg" data-mid="157512579" border="0" src="https://freight.cargo.site/w/1000/i/9333a34edff6fb66bf7198582cbb4f1479c8e73773a5a2df768b505d335d5d7f/c1.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/587a31f74b018769ea7adeb9385354dd830899d40e7fd92a05757a66eea8031d/c3.jpg" data-mid="157512581" border="0" src="https://freight.cargo.site/w/1000/i/587a31f74b018769ea7adeb9385354dd830899d40e7fd92a05757a66eea8031d/c3.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/a95e17a3864b77a43d4eb7246e1e3c92eaed8b91d7ace4f3c898afd4acb06f02/c2.jpg" data-mid="157512580" border="0" src="https://freight.cargo.site/w/1000/i/a95e17a3864b77a43d4eb7246e1e3c92eaed8b91d7ace4f3c898afd4acb06f02/c2.jpg" /> I’m sure that when I die, I’m still going to say ‘I haven’t understood’. It’s the cliché: the more you understand, the more ignorant you know you are. I’m just really an enthusiast and I have an obsessive belief in what I’m doing because it’s important for me. &nbsp; &nbsp; &nbsp; &nbsp; But I’ve never had any feeling that this is going to mean anything for anyone else. It’s just the way of working out my salvation. People just do the best they can. And I don’t know any other way to do it. (from an interview in White Heat Magazine, 2010) https://tomasgianellioryan.com/Proust Mon, 31 Oct 2022 20:48:59 +0000 Tomás Gianelli O'Ryan https://tomasgianellioryan.com/Proust <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/1a4298f168d9c6c3f136c61820306480d70d550d53611d167a4a5806988e51b7/p2.jpg" data-mid="157512584" border="0" src="https://freight.cargo.site/w/1000/i/1a4298f168d9c6c3f136c61820306480d70d550d53611d167a4a5806988e51b7/p2.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/dc6d48b57a8a2c49493bf5b3eb23c3274889d96b8a071148a43d8fb4f0b4a48a/p1.jpg" data-mid="157512582" border="0" src="https://freight.cargo.site/w/1000/i/dc6d48b57a8a2c49493bf5b3eb23c3274889d96b8a071148a43d8fb4f0b4a48a/p1.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/6f9c4ba573f32ae7e18dd6a723b466e7dcd5777ea93cb638b755a8444270dbd7/p3.jpg" data-mid="157512583" border="0" src="https://freight.cargo.site/w/1000/i/6f9c4ba573f32ae7e18dd6a723b466e7dcd5777ea93cb638b755a8444270dbd7/p3.jpg" /> These shifting and confused gusts of memory never lasted for more than a few seconds; it often happened that, in my brief spell of uncertainty as to where I was, I did not distinguish the various suppositions of which it was composed any more than, when we watch a horse running, we isolate the successive positions of its body as they appear upon a bioscope.&nbsp; &nbsp; &nbsp; &nbsp; But I had seen first one and then another of the rooms in which I had slept during my life, and in the end I would revisit them all in the long course of my waking dream… (from In Search of Lost Time, by Marcel Proust, 1913) https://tomasgianellioryan.com/Hassel Mon, 31 Oct 2022 20:48:59 +0000 Tomás Gianelli O'Ryan https://tomasgianellioryan.com/Hassel <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/5248c72778dcebd7577ff80bc0c678e4eb3949a2d0aed14310880175c3537220/h1.jpg" data-mid="157512586" border="0" src="https://freight.cargo.site/w/1000/i/5248c72778dcebd7577ff80bc0c678e4eb3949a2d0aed14310880175c3537220/h1.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/b46a736006eda3432d1f8d776294c3d8bd30db2cd13b8efa167390e0e00165c3/h3.jpg" data-mid="157512588" border="0" src="https://freight.cargo.site/w/1000/i/b46a736006eda3432d1f8d776294c3d8bd30db2cd13b8efa167390e0e00165c3/h3.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/68b952a234d2dc2e2cdc803d47e62e0945e327f7616a8f9fd80462236eb03805/h2.jpg" data-mid="157512587" border="0" src="https://freight.cargo.site/w/1000/i/68b952a234d2dc2e2cdc803d47e62e0945e327f7616a8f9fd80462236eb03805/h2.jpg" /> I listened to a lot of live music and bought a heap of records. One of the most important was by a musician I’d never heard of — a trumpeter called Jon Hassell. It was called Vernal Equinox. This record fascinated me. It was a dreamy, strange, meditative music that was inflected by Indian, African and South American music, but also seemed located in the lineage of tonal minimalism. &nbsp; &nbsp; &nbsp; &nbsp; It was a music I felt I’d been waiting for. (Brian Eno on Jon Hassell, from The Guardian, 2007) https://tomasgianellioryan.com/HOME-TEST Wed, 20 Dec 2023 18:01:58 +0000 Tomás Gianelli O'Ryan https://tomasgianellioryan.com/HOME-TEST https://tomasgianellioryan.com/Break-up-with-your-showerhead Thu, 02 Nov 2023 20:57:32 +0000 Tomás Gianelli O'Ryan https://tomasgianellioryan.com/Break-up-with-your-showerhead Love Not War - Break Up With Your Shower Head 22.9% of women use their shower heads to masturbate.Not exactly the most sustainable choice, with over 300 million liters of water wasted every year. Love Not War, the sustainable sex toy brand, decided to take this matter seriously. ︎︎︎ <img width="1754" height="2480" width_o="1754" height_o="2480" data-src="https://freight.cargo.site/t/original/i/d99450d5cbde84e6da4d862475cc9a4d896cb4037d9d85c95cab043a252d274c/_230530_poster_1.jpg" data-mid="195708719" border="0" src="https://freight.cargo.site/w/1000/i/d99450d5cbde84e6da4d862475cc9a4d896cb4037d9d85c95cab043a252d274c/_230530_poster_1.jpg" /> <img width="1754" height="2480" width_o="1754" height_o="2480" data-src="https://freight.cargo.site/t/original/i/281de5da487c4831e26a3a3539383dce9c70cb9055e6c12ceeafd28508b9b722/_230530_poster_2.jpg" data-mid="195708720" border="0" src="https://freight.cargo.site/w/1000/i/281de5da487c4831e26a3a3539383dce9c70cb9055e6c12ceeafd28508b9b722/_230530_poster_2.jpg" /> Case Study: ︎︎︎ Results: Our film got more than 1.7 million organic views in less than 48 hours on Reddit.Featured in more than 39 publications including Metro.co.uk and The Daily Star. Sales went up a 260% in the month of the campaign. <img width="29429" height="20867" width_o="29429" height_o="20867" data-src="https://freight.cargo.site/t/original/i/4851f806708befd1ee86880691fb8852f8043565d3b8bf22a582600405806c6b/240306_LNW_cannes_board.jpg" data-mid="206341725" border="0" src="https://freight.cargo.site/w/1000/i/4851f806708befd1ee86880691fb8852f8043565d3b8bf22a582600405806c6b/240306_LNW_cannes_board.jpg" /> ︎︎︎ Press: AdAge / The Drum (Ad of the day) / LittleBlackBook / Maddyness&nbsp;/ The Mirror / Shots / Muse by Clio /&nbsp;David Reviews / The Stable / Marketing Beat / Marketing Mag / Ads of Brands / Ad Forum / Ads of the World / Marcommnews. ︎ back https://tomasgianellioryan.com/The-biggest-goal Mon, 18 Aug 2025 11:05:01 +0000 Tomás Gianelli O'Ryan https://tomasgianellioryan.com/The-biggest-goal Puma &amp; Premier League - The biggest goal To launch Puma’s first season as the Premier League’s sponsor, we invited fans to see the world as a goalpost, transforming Tower Bridge into the biggest goal ever seen. ︎︎︎The event ︎︎︎ <img width="2668" height="4000" width_o="2668" height_o="4000" data-src="https://freight.cargo.site/t/original/i/9fa233799b7baab014ed19b3b28782f427da97a8b1518ee947f8735843ad018f/250811_PUMA-EPL-BALL-LDN_KM_012.jpg" data-mid="237146259" border="0" src="https://freight.cargo.site/w/1000/i/9fa233799b7baab014ed19b3b28782f427da97a8b1518ee947f8735843ad018f/250811_PUMA-EPL-BALL-LDN_KM_012.jpg" /><img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/996147f72effecea415c79dc6fbab6e13daf21aba1a5e6101a29e13cfae8fd50/250811_PUMA-EPL-BALL-LDN_KM_556.jpg" data-mid="237146270" border="0" src="https://freight.cargo.site/w/1000/i/996147f72effecea415c79dc6fbab6e13daf21aba1a5e6101a29e13cfae8fd50/250811_PUMA-EPL-BALL-LDN_KM_556.jpg" /><img width="2668" height="4000" width_o="2668" height_o="4000" data-src="https://freight.cargo.site/t/original/i/c8676f7e027eb39caad471421eb460ff0a5544c066f5f7b6d2da1a1fe3bb7335/250811_PUMA-EPL-BALL-LDN_KM_260.jpg" data-mid="237146263" border="0" src="https://freight.cargo.site/w/1000/i/c8676f7e027eb39caad471421eb460ff0a5544c066f5f7b6d2da1a1fe3bb7335/250811_PUMA-EPL-BALL-LDN_KM_260.jpg" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/231699be48c6f08cfbc38c44d76ea0bfee1989c89db9317d8576f29ce0e30824/250811_PUMA-EPL-BALL-LDN_KM_351.jpg" data-mid="237146265" border="0" src="https://freight.cargo.site/w/1000/i/231699be48c6f08cfbc38c44d76ea0bfee1989c89db9317d8576f29ce0e30824/250811_PUMA-EPL-BALL-LDN_KM_351.jpg" /><img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/587fbb8f4b30a2d879c558fa5380a9eb7e4d34bfc61a288903c8bbf798cbcf6d/250811_PUMA-EPL-BALL-LDN_KM_263.jpg" data-mid="237146264" border="0" src="https://freight.cargo.site/w/1000/i/587fbb8f4b30a2d879c558fa5380a9eb7e4d34bfc61a288903c8bbf798cbcf6d/250811_PUMA-EPL-BALL-LDN_KM_263.jpg" /><img width="2400" height="2526" width_o="2400" height_o="2526" data-src="https://freight.cargo.site/t/original/i/68b166802a31baea7597a6146d4cbf2940a3d86b6af2db9cbdbf40ca1998b458/shorter-3.jpg" data-mid="237163697" border="0" src="https://freight.cargo.site/w/1000/i/68b166802a31baea7597a6146d4cbf2940a3d86b6af2db9cbdbf40ca1998b458/shorter-3.jpg" /><img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/63b8b66d6f23c272092a98e818aab718741a66d9379947bfe9a9725e362867ec/250811_PUMA-EPL-BALL-LDN_KM_789.jpg" data-mid="237146271" border="0" src="https://freight.cargo.site/w/1000/i/63b8b66d6f23c272092a98e818aab718741a66d9379947bfe9a9725e362867ec/250811_PUMA-EPL-BALL-LDN_KM_789.jpg" /> Results ︎︎︎ + 10,000 people watched the event live from the bridgeOur content piece got more than 4 million organic views. The 2025 Premier League ball became the best selling PUMA ball ever. ︎︎︎ Press: Soccer Bible / AdAge / The Drum / Campaign / Little Black Book / Muse by Clios / Design Rush / The Stable ︎ back https://tomasgianellioryan.com/The-Holiday-Reaper Fri, 25 Oct 2024 18:43:22 +0000 Tomás Gianelli O'Ryan https://tomasgianellioryan.com/The-Holiday-Reaper WeRoad - The Holiday Reaper Only 40% of UK workers take their full holiday allowance, and with most companies not allowing unused days to roll over, 75 million annual leave days are lost every year… forever. WeRoad had to act. And what better way to do it than with a passive-aggressive email from HR? ︎︎︎ ︎︎︎ Press: Ad Age (Editor’s pick) /&nbsp;The Drum / Campaign Live UK&nbsp; / Muse by Clios&nbsp;/ &nbsp;LittleBlackBook / Famous Campaigns /&nbsp;Design Rush / Shots / Marketing Beat / David Reviews /&nbsp; London Daily News / News by Wire / Financial News / The Stable. ︎ back https://tomasgianellioryan.com/Our-house-is-not-a-home Wed, 03 Sep 2025 21:47:53 +0000 Tomás Gianelli O'Ryan https://tomasgianellioryan.com/Our-house-is-not-a-home Shelter - Our house is not a home Unsuitable temporary accommodation is a growing issue in the UK, but one that most people haven’t even heard of. With the cost of living crisis exasperating the issue, Shelter had to tackle this issue with renewed urgency.︎︎︎ ︎︎︎ Results The campaign generated record-breaking donations while it was on air, making it Shelter’s most successful temporary accommodation campaign to date. ︎︎︎ Press:The Independent / Campagin / The Drum (Ad of the day) / Famous Campaigns Little Black Book / Creative Moment / Shots / Big Issue ︎ back https://tomasgianellioryan.com/Internet-Responsibly Wed, 18 Mar 2026 09:53:24 +0000 Tomás Gianelli O'Ryan https://tomasgianellioryan.com/Internet-Responsibly Airalo - Internet Responsibly There’s only one thing more dangerous than excessive drinking: doing it with your phone in your hand. That’s why this St. Patrick’s Day, Airalo took over pubs and the streets of Dublin to remind people: don’t drink and DM. ︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3a3b4903329a5e46b5afbe357b7217e6360e71f8abb97007ce478dbac2487433/HERO.jpg" data-mid="246198683" border="0" src="https://freight.cargo.site/w/1000/i/3a3b4903329a5e46b5afbe357b7217e6360e71f8abb97007ce478dbac2487433/HERO.jpg" />︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1d1c24b8c8b059c8a82cd5f6b51b26775250d7aaa6a9264c8ad53d36ab0e63c5/SHOT-4.jpg" data-mid="246198690" border="0" src="https://freight.cargo.site/w/1000/i/1d1c24b8c8b059c8a82cd5f6b51b26775250d7aaa6a9264c8ad53d36ab0e63c5/SHOT-4.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e7996ee085c538fe969870aad48f877f37d338046f09fad764f9875e0d850167/SHOT-3.jpg" data-mid="246198684" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/e7996ee085c538fe969870aad48f877f37d338046f09fad764f9875e0d850167/SHOT-3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/709eb216e3ed420f81554121b75b66f2a026b9b405151bcb571ddc98d6f3687c/SHOT2.jpg" data-mid="246198685" border="0" src="https://freight.cargo.site/w/1000/i/709eb216e3ed420f81554121b75b66f2a026b9b405151bcb571ddc98d6f3687c/SHOT2.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9994a7563ba196fe001b39ad088f20da25f2b029de44a936b59a2248a129ba6f/SHOT-7.jpg" data-mid="246198687" border="0" src="https://freight.cargo.site/w/1000/i/9994a7563ba196fe001b39ad088f20da25f2b029de44a936b59a2248a129ba6f/SHOT-7.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e49d608c7919e565e2c1c6deb1c50e416fdda294587d4773e35670798085712/SHOT-6.jpg" data-mid="246198805" border="0" src="https://freight.cargo.site/w/1000/i/5e49d608c7919e565e2c1c6deb1c50e416fdda294587d4773e35670798085712/SHOT-6.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1d49aea2bdf6749a745099560aa50fabf10961a55916d4f07793a132bebbff82/SHOT-5.jpg" data-mid="246198804" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1d49aea2bdf6749a745099560aa50fabf10961a55916d4f07793a132bebbff82/SHOT-5.jpg" /> <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/bcc8245989350b988ec321bed508bd2687c4fe1bba47fb657218a1b90e4ad0b9/unnamed.jpg" data-mid="246229351" border="0" src="https://freight.cargo.site/w/1000/i/bcc8245989350b988ec321bed508bd2687c4fe1bba47fb657218a1b90e4ad0b9/unnamed.jpg" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/119743f4876f51cff1b00e1d1bcc6fbdb2099dba72059e7ddce65a42c52b26a9/unnamed.png" data-mid="246252709" border="0" src="https://freight.cargo.site/w/1000/i/119743f4876f51cff1b00e1d1bcc6fbdb2099dba72059e7ddce65a42c52b26a9/unnamed.png" /> ︎ back https://tomasgianellioryan.com/Great-journeys-start-with-Trainline Thu, 07 Nov 2024 09:46:35 +0000 Tomás Gianelli O'Ryan https://tomasgianellioryan.com/Great-journeys-start-with-Trainline Trainline - Great Journeys Start With Trainline Great Journeys Start with Trainline encapsulates that feeling of openness and ease that come with a hassle-free beginning of your journey. These films launched the platform in multiple European markets, leading to a 40% of awareness in just a few years. ︎︎︎ ︎︎︎ Results: 0 to 40 % brand awareness / 30% rise in organic website traffic / 8% growth in app downloads. ︎︎︎ Press: New Realisations:&nbsp;The Drum (Ad of the day) / LittleBlackBook / Shots / David Reviews.New Friendships:&nbsp;The Drum (Ad of the day) / LittleBlackBook / Shots / David Reviews / Muse by Clio. <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/070d3667583ba449843f29363dfc38f567aae01fb2f8cd7cdb40231bf37b7b75/IMG_0791.JPG" data-mid="247104037" border="0" data-scale="37" src="https://freight.cargo.site/w/1000/i/070d3667583ba449843f29363dfc38f567aae01fb2f8cd7cdb40231bf37b7b75/IMG_0791.JPG" /> ︎ back