Very - The Very Best Excuse

Every Christmas season in the UK, retailers compete
to win people’s hearts with heartwarming holiday stories.
To stand out in such a crowded time of the year, we decided
to tell a story that’s a bit less sweet.

Christmas isn’t all about giving,
it’s also an excuse to behave in ways that would be
completely unacceptable at any other time of the year.

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Shortfilm: It’s the very best excuse to bribe your kids.


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OOH:





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In a partnership with ITV and Channel 4, Britain’s favourite TV celebrities
shared their very best excuses.