Activision Blizzard - The Garden of Hell
To launch the most anticipated game of 2023,
we reimagined the masterpiece that inspired it.
We created a life-sized replica of Hieronymus Bosch's
The Garden of Earthly Delights, featuring some of the world’s
most famous streamers depicted as their favorite characters.
The installation was exhibited in the heart of Madrid’s art
district for over 10 days.
︎︎︎
To launch the most anticipated game of 2023,
we reimagined the masterpiece that inspired it.
We created a life-sized replica of Hieronymus Bosch's
The Garden of Earthly Delights, featuring some of the world’s
most famous streamers depicted as their favorite characters.
The installation was exhibited in the heart of Madrid’s art
district for over 10 days.
︎︎︎
︎︎︎
The painting
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The painting
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The event:
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2.2 meters tall x 3.89 meters long.
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2.2 meters tall x 3.89 meters long.
︎︎︎
Results:
25 million reach / +7 million impressions / +1 milion video views.
12% Twitter follower increase / +2 million hours of content watched.
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︎︎︎
Press:
Wired Magazine / El País / Meristation / Mundo deportivo /
HobbyConsolas / Vandal / LaRegion / NaviGames.
Results:
25 million reach / +7 million impressions / +1 milion video views.
12% Twitter follower increase / +2 million hours of content watched.
︎︎︎
Press:
Wired Magazine / El País / Meristation / Mundo deportivo /
HobbyConsolas / Vandal / LaRegion / NaviGames.