Puma & Premier League - The biggest goal
To launch Puma’s first season as the Premier League’s sponsor,
we invited fans to see the world as a goalpost,
transforming Tower Bridge into the biggest goal ever seen.
︎︎︎
The event
︎︎︎
To launch Puma’s first season as the Premier League’s sponsor,
we invited fans to see the world as a goalpost,
transforming Tower Bridge into the biggest goal ever seen.
︎︎︎
︎︎︎
Results
︎︎︎
+ 10,000 people watched the event live from the bridge
Our content piece got more than 4 million organic views.
The 2025 Premier League ball became the best selling PUMA ball ever.
︎︎︎
Press:
Soccer Bible / AdAge / The Drum / Campaign / Little Black Book
/ Muse by Clios / Design Rush / The Stable
Press:
Soccer Bible / AdAge / The Drum / Campaign / Little Black Book
/ Muse by Clios / Design Rush / The Stable
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