Puma & The Premier League - Have a ball
PUMA was replacing Nike as the Premier League sponsor after 25 years.
Yet, the beautiful game was losing its soul, suffocated by performance metrics
and an analytics onslaught that drained the pure joy of the game.
Our mission was clear: to bring the joy back.
Celebrate intuition and the raw, street-level love for the game,
the kind that lives in the streets across the UK.
︎︎︎
Our launch film got + 2.2 million organic views on Instagram. + 2 million organic views on Tiktok, +5k saves, +1k shares.
OOH
︎︎︎
![]()
![]()
![]()
![]()
![]()
PUMA was replacing Nike as the Premier League sponsor after 25 years.
Yet, the beautiful game was losing its soul, suffocated by performance metrics
and an analytics onslaught that drained the pure joy of the game.
Our mission was clear: to bring the joy back.
Celebrate intuition and the raw, street-level love for the game,
the kind that lives in the streets across the UK.
︎︎︎
Our launch film got + 2.2 million organic views on Instagram. + 2 million organic views on Tiktok, +5k saves, +1k shares.
OOH
︎︎︎
︎︎︎
Press:
The Sun / AdAge / The Drum (Ad of the day) / Little Black Book /
ESPN / Sports Illustrated / Marketing Beat / Design Rush / Shots.
Press:
The Sun / AdAge / The Drum (Ad of the day) / Little Black Book /
ESPN / Sports Illustrated / Marketing Beat / Design Rush / Shots.
︎ back