Trainline - Friend Finder
Trainline helps people find the best trains, and at the International
Festival of Benicàssim, we helped them find their best friends.
In a sea of brands vying for attention, we created a 7-meter-tall
head where festival-goers could upload their faces to reconnect with lost friends.
The giant heads didn’t stay just in the festival, reaching over
6 million organic views on TikTok.
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Case study:
Trainline helps people find the best trains, and at the International
Festival of Benicàssim, we helped them find their best friends.
In a sea of brands vying for attention, we created a 7-meter-tall
head where festival-goers could upload their faces to reconnect with lost friends.
The giant heads didn’t stay just in the festival, reaching over
6 million organic views on TikTok.
︎︎︎
Case study:
We also helped friends find each other by raising their heads
above the crowd with customised headbands.
︎︎︎
above the crowd with customised headbands.
︎︎︎
Results:
︎︎︎
+ 6.3 million organic views on TikTok.
/ +950k likes / 17k shares / 32k saves / +500 comments /
+1500 interactions on the day of the festival.
︎︎︎
Press:
LittleBlackBook / Ads of the World / Spot and Web / YouMark /
Engage / MMR / MediaCat / Brand News / CreaPills / Media Marketing / The Stable /
Ads of Brands / Ad Campaigns Now / Marcommnews.