Love Not War - Break Up With Your Shower Head

22.9% of women use their shower heads to masturbate.
Not exactly the most sustainable choice,
with over 300 million liters of water wasted every year.

Love Not War, the sustainable sex toy brand,
decided to take this matter seriously.


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Case Study:


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Results:

Our film got more than 1.7 million organic views in less than 48 hours on Reddit.
Featured in more than 39 publications including Metro.co.uk and The Daily Star.
Sales went up a 260% in the month of the campaign.




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