WeRoad - Beat this billboard

People in the UK spend, on average, less than 10 days outdoors every year.
So when WeRoad briefed us on a single outdoor location in Manchester
that would be live for 14 days, it was the perfect opportunity to
generate a bit of human-billboard competition.

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Press:

LittleBlackBook / The Stable / Ads of the World / Digital Tripathi /
International Business News / Travolution.